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End of Summer, Start of Something BiggerSummer may be coming to an end, but there has been very little slowing down for Us.In our previous newsletter, we invited you to discover Hainan from a different perspective and explore how China and particularly the Hainan Free Trade Port is finding its place in the global sustainability conversation. (Continue watching the episodes via the youtube links below.)This month, we continue that international perspective, while also sharing some important developments closer to home: a new milestone for ESG Academy, the continued expansion of our international expert network, preparations for the Air Cargo &amp; Logistics Forum Shanghai, important developments for ANSPs working with GreenATM — and something much bigger happening across our businesses.<figure id="figure-ob6f5s4s2rmtijew7v"><iframe id="ob6f5s4s2rmtijew7v" src="https://www.youtube.com/embed/_KA2rccmZH0" class="w-full bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" data-url="https://youtu.be/_KA2rccmZH0" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/_KA2rccmZH0" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Episode FiveThe Economics of SportIn Episode 5 of Visions on the Hainan Free Trade Port, the roundtable explored how sport can become an economic driver for Hainan. From proposals for international marathons to the importance of building a strong local sports culture, the discussion looked beyond the game itself to tourism, investment, jobs, and international visibility.Our Founder &amp; CEO, <a data-mce-href="http://www.francinecarron.com" href="http://www.francinecarron.com">Francine Carron</a>, cited Sanya’s previous Formula E event as evidence that Hainan is not starting from scratch. The opportunity is to build on what already exists and use sport as another tool for sustainable tourism, economic development, and global positioning.<figure id="figure-fjigo71enmtijfn5y"><iframe id="fjigo71enmtijfn5y" src="https://www.youtube.com/embed/ByiAm7o0mZo" class="w-full bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" data-url="https://youtu.be/ByiAm7o0mZo" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/ByiAm7o0mZo" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>&nbsp;Episode 6From Tomorrowland to Hainan: The Power of IPIn Episode 6 of Visions on the Hainan Free Trade Port, the roundtable explored intellectual property and how an idea can become an economic asset. IP is much more than patents and trademarks; it can be an event, an experience, a cultural identity, or even the brand of a place.Our Founder &amp; CEO, <a data-mce-href="http://www.francinecarron.com" href="http://www.francinecarron.com">Francine Carron</a>, brought the discussion back to Belgium and used Tomorrowland as an example of how a festival can grow into a globally recognized brand, creating value far beyond the event itself through tourism, employment, media and international exposure.The question for Hainan was therefore simple: what could Hainan create that one day becomes globally recognized IP of its own?<figure id="figure-smpbpo3bqmmtijh7uc" class=""><iframe id="smpbpo3bqmmtijh7uc" src="https://www.youtube.com/embed/3AJ1aQGiEYM" class="w-full bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" data-url="https://youtu.be/3AJ1aQGiEYM" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/3AJ1aQGiEYM" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Episode SevenA Coconut Is Not Just a CoconutIn Episode 7 of Visions on the Hainan Free Trade Port, the roundtable turned to one of Hainan’s most recognizable symbols: the coconut.Our Founder &amp; CEO, Francine Carron, used the simple “economics of a coconut” to explain value creation. Sell a coconut as a raw agricultural product and it has one value. Transform it into coconut water, oil, cosmetics, or other products; use more of its by-products; add branding, sustainability, and international market access—and suddenly the same coconut represents an entire value chain.The coconut became an analogy for Hainan itself: the opportunity is not simply to use what the island already has, but to create greater, more sustainable value from it.<figure id="figure-t8ob2n61nmtijhr1d"><iframe id="t8ob2n61nmtijhr1d" src="https://www.youtube.com/embed/4vTccmesJKw" class="w-full bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" data-url="https://youtu.be/4vTccmesJKw" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/4vTccmesJKw" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Episode EightWhy People Come to Hainan, and Why They StayIn the final episode of Visions on the Hainan Free Trade Port, the discussion became more personal: what actually makes people choose to stay in Hainan?Our Founder &amp; CEO, Francine Carron, explained that policies may initially attract people and businesses, but they are not necessarily what makes them stay. Hainan offers an unusual combination: you can build an international business, study Chinese, enjoy the tropical weather, surf, meet an international community, and still develop professionally all in the same place.For Francine, this is an important part of Hainan’s competitive advantage. Policies can attract talent, but community, opportunity, and quality of life are what turn a business destination into a place people want to call home.<figure id="figure-tqxlob0whqmtijig9z" class=""><iframe id="tqxlob0whqmtijig9z" src="https://www.youtube.com/embed/O1ENlmWxzMc" class="w-full bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9;" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" data-url="https://youtu.be/O1ENlmWxzMc" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/O1ENlmWxzMc" data-mce-style="aspect-ratio: 16/9;"></iframe>&nbsp; From Hainan to Rwanda: Sustainability Looks Different Everywhere</figure>Over the summer, we continued sharing perspectives on sustainability from very different parts of the world.Our Vision of Hainan Free Trade Port series offered another look at Hainan and the transformation taking place around us in China.But we didn’t only highlight Hainan.Through our FranESG podcast, we traveled virtually to Rwanda to explore sustainable tourism and what sustainability looks like when environmental protection, communities, economic development, and tourism have to work together.Different countries. Different sectors. Different realities.But one common message:There is no single sustainability transition.Understanding the local context is what turns ESG from theory into something that actually works.🎧 Listen to our &nbsp;Spotify Sustainable Tourism episode here or watch via <a data-mce-href="https://youtu.be/O1ENlmWxzMc" href="https://youtu.be/O1ENlmWxzMc">YouTube.</a> <figure id="figure-vuw2qfi8tcmtijjxqf"><img id="vuw2qfi8tcmtijjxqf" src="https://cdn.durable.co/blocks/26wdMutI2d80WmkCHYm9ctZqaZP4ZIf8CEidrGRNG0rAwr5K0Kq436npja4uTif9.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/26wdMutI2d80WmkCHYm9ctZqaZP4ZIf8CEidrGRNG0rAwr5K0Kq436npja4uTif9.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure> Keep Learning: A Milestone for ESG AcademyFor some, school has already started again. For others, there are still a few precious weeks of summer left. Either way, we have one recommendation: Keep learning. ESG is changing too quickly for sustainability knowledge to stand still.And this summer, we reached an important milestone of our own.We are very proud to announce that the ESG Academy trademark has now officially been registered.What began as an idea to make complex ESG knowledge practical and understandable has developed into a growing education business delivering training for companies, professionals and teams navigating sustainability in practice.From European ESG regulation and sustainable procurement to aviation, carbon, reporting and international market access, ESG Academy is designed around one principle:People should leave knowing what to do differently — not simply knowing more terminology.🎓<a data-mce-href="http://www.esgacademy.education" href="http://www.esgacademy.education"> Discover ESG Academy</a> <figure id="figure-3tyo1siprnmtijktic"><img id="3tyo1siprnmtijktic" src="https://cdn.durable.co/blocks/1cVTpr7Hn6JKuY9MZl0tF8V8LWltxD4Af9DGWk0g2GgsdsUQ8Rgu1eEqz6T6mlEA.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 0%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1cVTpr7Hn6JKuY9MZl0tF8V8LWltxD4Af9DGWk0g2GgsdsUQ8Rgu1eEqz6T6mlEA.png" data-mce-style="aspect-ratio: 1/1; object-position: 50% 0%;"></figure>Our International Expert Network Is GrowingWe are also continuing to expand our international network of freelance ESG specialists.As our projects become increasingly international and specialized, we are looking for experienced, independent professionals to join us on assignments across markets and ESG disciplines.We are particularly interested in specialists across sustainability reporting, carbon, climate, sustainable finance, supply chains, aviation, mining, social sustainability, GHG calculators, airport carbon verifiers, ESG regulation, and related technical areas.Freelancers must be able to work independently and invoice professionally, including holding the appropriate VAT/tax registration for their jurisdiction. Interested in joining our international project network?📩 Send your CV and area of expertise: esgemployment@hello@esg-consultancy.be&nbsp; <figure id="figure-b0ngoxp2imtijlift"><img id="b0ngoxp2imtijlift" src="https://cdn.durable.co/blocks/aX6fC69QRhWjfJ5qcLxtg0uLhf70yAvtj2xmFkjcVx9jnnfnNn9PhpP5eHugCo3N.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/aX6fC69QRhWjfJ5qcLxtg0uLhf70yAvtj2xmFkjcVx9jnnfnNn9PhpP5eHugCo3N.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>From Services to a GroupPerhaps the biggest development this summer is one that has been taking shape quietly for some time.Over the years, many of our businesses started in exactly the same way:First as ideas. Then as services. And eventually as businesses in their own right.To serve our clients better and make the growing range of expertise easier to navigate, we have now brought these businesses together under Carron ESG Group.The Group creates one home for our growing ecosystem of specialist businesses, while allowing each company to retain its own focus and expertise.For clients, the principle is simple: one group, access to a much broader sustainability ecosystem.Whether the need is ESG advisory, specialist talent, professional education, responsible sourcing, sustainable fuels, carbon markets or international trade, we can increasingly bring the right expertise together around the same client challenge.🌍 <a data-mce-href="http://www.carronesggroup.com" href="http://www.carronesggroup.com">Discover Carron ESG Group</a><figure id="figure-bpx1o6tnomtijo2hg"><img id="bpx1o6tnomtijo2hg" src="https://cdn.durable.co/blocks/bprCnz7xz4dRkglub2e5Gdc5tViIyuhxqaxc6cmSLJFyzVG8QqwdYFF6sdNeLH5T.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/bprCnz7xz4dRkglub2e5Gdc5tViIyuhxqaxc6cmSLJFyzVG8QqwdYFF6sdNeLH5T.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Next Stop: Shanghai — Air Cargo, Logistics &amp; SustainabilitySeptember will take us back into aviation.We are preparing for <a data-mce-href="https://www.wernosa.com/nd.jsp?id=192" href="https://www.wernosa.com/nd.jsp?id=192">Air Cargo &amp; Logistics in Shanghai, </a>where sustainability, global trade and logistics will once again come together.Air cargo is facing some of the most interesting sustainability questions in aviation: emissions, SAF, customer expectations, supply-chain transparency, and the increasing demand for credible ESG performance.It is also an area where our work is expanding.If you will be in Shanghai and would like to discuss air cargo ESG, sustainability maturity, SAF, or international ESG requirements, reach out to us before the event.📩 Meeting us in Shanghai? hello@esg-consultancy.be<figure id="figure-95tn2do2tmtijum17"><img id="95tn2do2tmtijum17" src="https://cdn.durable.co/blocks/1Aj60UU2hawuOmc3eqLkqCThIgBHLgh1DmhPUUatSzJfxPjwOX955nNgsXeW0jPA.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1Aj60UU2hawuOmc3eqLkqCThIgBHLgh1DmhPUUatSzJfxPjwOX955nNgsXeW0jPA.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>For ANSPs: Have You Seen the New GreenATM Questionnaire?For our ANSP readers, there is another important development.Have you already reviewed the new GreenATM questionnaire?If you are wondering how the new questionnaire differs from the previous version — or what those changes could mean for your next assessment — speak to us.We support ANSPs with:<ul style="list-style-type: circle;" data-mce-style="list-style-type: circle;"><li>GreenATM gap analyses</li><li>GreenATM submission preparation and support</li><li>Evidence structuring and maturity assessments</li><li>Progression towards higher GreenATM maturity levels</li><li>Broader ESG frameworks for air navigation service providers</li><li>The objective is not simply to complete another questionnaire.</li></ul>It is to understand where your organization stands, to identify gaps early, and to build the evidence and governance needed for a strong submission.Unsure what the new GreenATM requirements mean for your ANSP? We can help you work through them.📩 Request GreenATM support: <a href="mailto:hello@esg-consultancy.be" data-mce-href="mailto:hello@esg-consultancy.be">hello@esg-consultancy.be&nbsp;</a> <figure id="figure-jbpbclwov9mtijvviu"><img id="jbpbclwov9mtijvviu" src="https://cdn.durable.co/blocks/17k20Rr8vvW9CJldddyqSZJJGuxPUZXpd1S4JHtmy7UKYWbRtlTk8QLzM8L94ZiF.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17k20Rr8vvW9CJldddyqSZJJGuxPUZXpd1S4JHtmy7UKYWbRtlTk8QLzM8L94ZiF.png" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure> And If ESG Is Starting to Feel Complicated…Between changing European regulations, customer questionnaires, EcoVadis, carbon requirements, supply-chain expectations, and sector-specific programs, organizations are understandably asking:What actually applies to us?That is exactly the question we like answering.If your organization is struggling to understand the ESG market, changing regulations, buyer requirements, or where to start, reach out.No vague sustainability language.We explain what matters to your business, why it matters, and what you actually need to do next.<a data-mce-href="http://www.esg-consultancy.be" href="http://www.esg-consultancy.be" target="_blank" rel="noopener">📩 Talk to ESG Consultancy</a>As summer draws to a close, we are looking forward to a very busy final part of 2026 — with new projects, new markets and plenty more to share.Thank you, as always, for following our journey.Warm Regards,&nbsp;ESG Employment&nbsp;<a href="https://www.linkedin.com/posts/esg-employment_end-of-summer-newsletter-activity-7500509566892191744-tFPP?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" target="_blank" rel="noopener" data-mce-href="https://www.linkedin.com/posts/esg-employment_end-of-summer-newsletter-activity-7500509566892191744-tFPP?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link">Read more on Linkedin</a>

Our End of Summer Newsletter

What started with<a data-mce-href="http://www.esg-consultancy.be" href="http://www.esg-consultancy.be" target="_blank" rel="noopener"> ESG Consultancy</a> has kept growing.New ideas became services. Services became businesses. And suddenly, we had reached the point where we needed one place to bring everything together.So we created <a data-mce-href="http://www.carronesggroup.com" href="http://www.carronesggroup.com" target="_blank" rel="noopener">Carron ESG Group</a>.One group connecting our specialist businesses:🌿 <a data-mce-href="http://www.esg-consultancy.be" href="http://www.esg-consultancy.be" target="_blank" rel="noopener">ESG Consultancy</a> — ESG strategy, implementation &amp; market access 👥 <a data-mce-href="http://www.esgemployment.com" href="http://www.esgemployment.com" target="_blank" rel="noopener">ESG Employment</a> — executive search &amp; specialist ESG talent 🎓 <a data-mce-href="http://www.esgacademy.education" href="http://www.esgacademy.education" target="_blank" rel="noopener">ESG Academy</a> — practical ESG training &amp; capability building 🌍 ESG Sourcing — sustainable sourcing &amp; responsible supply chains ✈️ ESG Fuels — sustainable fuels &amp; clean-energy transition 🤝 Conshire — international trade, sourcing &amp; market access 🌱 Premium Carbon Credits — high-integrity carbon-market solutionsEach business has its own expertise and purpose, but they are increasingly connected by the same clients, markets, knowledge and international network.The new group website makes that structure much clearer — and gives us room for whatever comes next.Our work now connects Europe, Asia and Africa, and I am incredibly excited to see where the next stage takes us.Welcome to<a data-mce-href="http://www.carronesggroup.com" href="http://www.carronesggroup.com"> Carron® ESG Group</a>.One Group. Sustainable Solutions. Global Impact.<a data-mce-href="http://www.carronesggroup.com" href="http://www.carronesggroup.com" target="_blank" rel="noopener">www.carronesggroup.com⁠&nbsp;</a>Read more here: <a data-mce-href="https://carrongesggroup.com/blog/time-for-an-upgrade-welcome-to-carron-esg-group" href="https://carrongesggroup.com/blog/time-for-an-upgrade-welcome-to-carron-esg-group" target="_blank" rel="noopener" data-mce-selected="inline-boundary">https://carrongesggroup.com/blog/time-for-an-upgrade-welcome-to-carron-esg-group</a>or on<a data-mce-href="https://www.linkedin.com/posts/carron-esg-group_time-for-an-upgrade-welcome-to-carron-esg-activity-7496148969341734912-VTC8?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" href="https://www.linkedin.com/posts/carron-esg-group_time-for-an-upgrade-welcome-to-carron-esg-activity-7496148969341734912-VTC8?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" target="_blank" rel="noopener"> LinkedIn&nbsp;&nbsp;</a>#CarronESGGroup #ESG #Sustainability #SustainableBusiness #GlobalBusiness #MarketAccess<figure id="figure-fblrnhd57kmt1idfmo"><img id="fblrnhd57kmt1idfmo" src="https://cdn.durable.co/blocks/392UK0PIPINqTyaEohhMuuSp1qKxoyaqtVUzooRsMk7R0Xfde8hzQezxAn153Hxw.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/392UK0PIPINqTyaEohhMuuSp1qKxoyaqtVUzooRsMk7R0Xfde8hzQezxAn153Hxw.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Time for an upgrade: Welcome to Carron® ESG Group 🌍

Sustainable Tourism: How Rwanda Is Proving That Conservation and Communities Can Thrive TogetherWhen people think about sustainable tourism, they often picture eco-lodges, reusable water bottles, or offsetting carbon emissions. While these initiatives matter, truly sustainable tourism goes much further. At its best, tourism becomes a catalyst for protecting nature, strengthening local communities, and creating long-term economic opportunities.That was one of the central messages during my conversation with Innocent Twagiramukiza, Founder of Green Hills Ecotours in Rwanda, on the Fran ESG Podcast.His story demonstrates that tourism is not simply about visiting beautiful places; it can become a powerful force for sustainable development.Tourism as a Driver of Conservation Tourism is sometimes criticised for placing pressure on fragile ecosystems. However, Innocent argues that the opposite can also be true.When local communities directly benefit from tourism, protecting wildlife and natural resources becomes an economic opportunity rather than a restriction.Communities that once depended on activities such as poaching can instead build sustainable livelihoods through conservation, guiding visitors, hospitality, agriculture, and cultural experiences.Instead of asking communities to choose between nature and survival, responsible tourism aligns both objectives.Local Communities Must BenefitOne of the strongest messages from our discussion was simple:Sustainable tourism only works when local people benefit.For Innocent, this means ensuring that tourism revenue remains within the community.Visitors are encouraged to experience authentic Rwanda—not only through wildlife but also through local businesses, family-owned enterprises, coffee farms, tea plantations, culture and everyday life.When communities become partners rather than spectators, tourism creates ownership, pride and resilience.From Coffee Farm to Coffee CupOne particularly inspiring initiative is Better World Coffee, founded by Innocent to connect travellers directly with Rwanda’s coffee-growing communities.Rather than simply buying a bag of coffee, visitors experience the complete journey from growing and harvesting the beans to roasting and brewing them.The initiative creates a deeper appreciation for the people behind every cup while ensuring more value remains with local farmers.It is an excellent example of how tourism, agriculture and entrepreneurship can reinforce one another.Sustainable Tourism Is Good Business Sustainability is often viewed as a cost.In reality, Innocent demonstrates that it can become a competitive advantage.Responsible tourism creates:<ul><li>employment opportunities</li><li>stronger local economies</li><li>protection of biodiversity</li><li>preservation of culture</li><li>authentic visitor experiences</li><li>long-term destination resilience</li></ul>These outcomes are not mutually exclusive—they reinforce one another.A Lesson for Every IndustryAlthough our conversation focused on tourism, the broader lesson applies to every business.Whether you operate in manufacturing, aviation, logistics or hospitality, sustainability creates the greatest impact when environmental protection, economic development and social inclusion work together.Sustainability should never be viewed as choosing between people and the planet.It is about creating systems where both can flourish.Listen to the Full ConversationIn the latest episode of the Fran ESG Podcast, Innocent Twagiramukiza shares how Rwanda is demonstrating that tourism can become a driver of conservation, entrepreneurship and community development.If you’re interested in sustainable tourism, ESG, community engagement or responsible business, this is a conversation you won’t want to miss.🎧 Listen now on Spotify.<figure id="figure-443o9od75mshhg21n"><img id="443o9od75mshhg21n" src="https://cdn.durable.co/blocks/2e5x4R39CEuf7MsUW5dPauDKTp2exmK2LbhtYTHRNkOFEkS5sAeLbuEXUbt2XaHd.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2e5x4R39CEuf7MsUW5dPauDKTp2exmK2LbhtYTHRNkOFEkS5sAeLbuEXUbt2XaHd.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

A new podcast episode is out on FranESG: Sustainable Tourism focus Rwanda

ESG Is Becoming the Global Business Language: Insights from Hainan International Innovation EcosystemLast week, ESG Consultancy participated in the Fullsing Open House in Hainan, an international event bringing together entrepreneurs, innovators, government representatives, policy leaders, and international talent shaping the future of the Hainan Free Trade Port.During the event, Francine Carron, General Manager of Haikou ESG Sustainable Consultancy, shared insights on one of the most important shifts currently taking place in international business:ESG is rapidly evolving from a sustainability topic into a global business language.ESG Is No Longer Optional in International TradeFor many years, companies viewed ESG primarily as a reporting exercise, a branding topic, or a compliance requirement limited to large multinational corporations.That reality is changing rapidly.Today, international buyers, investors, regulators, and supply chain partners increasingly expect companies to demonstrate:* Governance structures * Sustainability strategies * Carbon management * Supply chain transparency * Labor and social standards * Risk management systems * Long-term resilienceIn many industries, especially those connected to Europe and global supply chains, ESG discussions now happen before discussions around price, delivery, or contracts.This is why ESG is increasingly becoming part of market access itself.Companies that understand this transformation early are positioning themselves more competitively for the future global economy.Why This Matters for Chinese and International CompaniesThe event in Hainan highlighted a growing reality: Chinese companies are rapidly internationalizing, while international companies are looking more closely at Asia for innovation, manufacturing, partnerships, and growth.At the same time, European sustainability regulations such as CSRD, supply chain due diligence requirements, and investor expectations are creating new pressures across global value chains.This means that companies outside Europe are increasingly affected by European ESG expectations.For businesses operating internationally, ESG readiness is becoming a strategic advantage.This includes:* Preparing for ESG questionnaires from international buyers * Improving ESG governance structures * Understanding sustainability reporting expectations * Strengthening supply chain transparency * Aligning operations with international market requirements * Building long-term resilience and investor confidenceHainan’s Role in International Innovation and SustainabilityOne of the strongest impressions from the event was the level of momentum surrounding international cooperation and innovation in Hainan.The Hainan Free Trade Port is rapidly developing into an internationally connected ecosystem that supports:* Entrepreneurship * Innovation * International talent attraction * Cross-border business development * Sustainable economic growth * International education and collaborationGovernment authorities, international talent platforms, innovation parks, and entrepreneurship ecosystems are actively working together to create an attractive environment for global professionals and companies.This creates significant opportunities for international cooperation between China, Europe, and global markets.ESG as a Strategic Business ToolAt ESG Consultancy, we increasingly see ESG moving away from theoretical sustainability discussions toward practical business implementation.Today, ESG influences:* Market access * Buyer relationships * Investment decisions * Supply chain partnerships * Corporate resilience * International competitivenessCompanies that fail to adapt may increasingly face barriers in international trade and procurement processes.Companies that proactively build ESG capability can strengthen their positioning, improve trust with international partners, and create long-term competitive advantages.Building Bridges Between China and EuropeAs a consultancy operating between Europe and China, ESG Consultancy focuses on helping organizations navigate the changing international ESG landscape.Our work includes:* ESG strategy development * CSRD readiness * Supply chain sustainability * ESG training and education * Sustainable aviation advisory * International ESG communication * ESG market readiness * Cross-border sustainability advisoryThe bridge between China and Europe is becoming increasingly important as sustainability expectations continue to evolve globally.The Future of International BusinessThe conversations taking place today in Hainan reflect a broader global transformation.Sustainability, resilience, governance, innovation, and international cooperation are increasingly shaping the future of business and trade.ESG is no longer a future topic.It is already becoming part of how global business operates today.And companies that recognize this early will be best positioned for the next phase of international growth.⸻Francine Carron is the General Manager of Haikou ESG Sustainable Consultancy and founder of ESG Consultancy, specializing in ESG strategy, sustainable aviation, international ESG readiness, and cross-border sustainability advisory between Europe and Asia.<a data-mce-href="https://www.linkedin.com/posts/francinecarron_esg-sustainability-internationalbusiness-activity-7462009624272146432-Dk3K/?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" href="https://www.linkedin.com/posts/francinecarron_esg-sustainability-internationalbusiness-activity-7462009624272146432-Dk3K/?utm_medium=ios_app&amp;rcm=ACoAAARvSQEB9WA67KimgDSrcvrWfOE7J5FxHg0&amp;utm_source=social_share_send&amp;utm_campaign=copy_link" target="_blank" rel="noopener">Read more on ESG as Trade Language</a>

ESG is becoming a Global Business Language

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